Uniting Consensus, Planning the Overall Layout, Forging Ahead into the Future | EFORE 2026 European Marketing Conference Concludes Successfully

Time:2026-05-14 09:55

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To strengthen global strategic coordination and build consensus among cross-border teams, Chen Dengzhi, Chairman and General Manager of Kexin Technology, recently visited its European subsidiary Efore in Finland to convene the 2026 European Marketing Conference. Chaired by Efore CEO Winston, the conference centered on the Company’s global market layout, marketing strategies, R&D plans and product positioning. All marketing and R&D principals of Efore attended the meeting to jointly draw a new blueprint for global development.
 
 
At the outset of the conference, principals of Efore’s marketing and R&D teams conducted in-depth exchanges from the dimensions of market status, business progress, target outcomes and competitive challenges. Combined with local industry trends and customer demands, they analyzed new market dynamics and opportunities, and clarified the business expansion goals and key initiatives for the next phase.
 
Mr. Chen fully recognized Efore Finland’s achievements in market expansion, customer service and product extension over the years, and expressed sincere gratitude to the team for their diligent efforts. He elaborated on the logic and objectives behind the recent adjustments to the EMT membership and R&D organizational structure, and clearly outlined the Company’s overall development direction and global market strategic layout. By focusing on the "four key priorities", the Group aims to further strengthen Efore’s international brand influence.
 
Meanwhile, the technological and product R&D roadmap was defined: maintain sustained R&D investment, enhance the overall solution capabilities for site energy and data center energy, achieve breakthroughs in the application of smart lithium batteries and high-rate lithium batteries, and collaborate with partners to advance research and development of cutting-edge technologies such as AI+6G, laying a solid foundation for the Company’s long-term development.
 
The conference thoroughly analyzed the transformations brought by the AI era as well as AI’s impact on individuals, enterprises and the industry. It also specifically discussed how Efore Finland, a local ICT enterprise with a 50-year operating history, can seize the investment opportunities in computing centers in Finland — ranked the largest in Northern Europe and top 5 across Europe — over the next three years.
 
 
The successful convening of the European Marketing Conference marks an important move for Kexin Technology to deepen its globalization strategy and strengthen cross-border team collaboration. It not only enhances mutual trust and friendship between domestic and overseas teams, but also enables the Efore team to gain a clearer and more definite understanding of global industry trends, the Company’s strategic direction, product solutions and technical routes.
 
The journey ahead is vast and promising; the mission calls for continued resolve. Going forward, all domestic and overseas teams of Kexin Technology will unite as one and take solid steps forward. Riding the waves steadily on the path of globalization, the Company will strive to write a new chapter of high-quality development.

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